In marketing, photos are believed to have a greater influence than words. So, what about videos?
Videos can capture more than 25 frames per second. Can you count the number of words you can communicate to your audience in this time?
Video marketing has become one of the main trends in marketing. The technique itself is not new, but the difference lies in the concept and importance of using videos to market a brand. It is no more a part of the marketer’s plan and strategy, but rather an essential part of them.
HubSpot reported that 54% of consumers prefer watching videos of their favorite brands to receiving newsletters by email or following social media pages. It also stated that the content in a video is 43% more memorable than that in a photo (36%).
Many other organizations also highlighted some video marketing prospects. For instance, Cisco anticipates that videos will attract 80% of the total internet traffic by 2020.
Some facts about the positive business impacts of video marketing:
- 96% of companies use videos as a marketing tool, and, as a result, 73% of those companies have increased their return on investment (ROI) considerably.
- 52% of consumers emphasize that watching a promotional video makes them more confident and more interested in buying a product. (Invodo)
- Watching a motion graphic video, even a simple one, increases conversions by 30% when meant to arouse the interest of potential customers (Lead Generation).
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This isn’t everything. Videos also increase the number of visitors on your website and helps you greatly improve your site’s ranking, or search engine optimization (SEO).
- Websites which have video content gain 20% more conversions, so users can spend more time on them.
- Adding videos to your website increases its Google ranking by more than 50 times. (Forrester)
- Adding videos to your social media page increases reaction by more than 10 times. (Content Marketing Institute)
Motion graphics have recently become among the most common types of videos. They are based on the animation of an object over a period of time. It has been widely used because of its ability to create an illusion of motion in drawings and artistic work. As it is growing more important for companies, particularly due to its effectiveness and ability to communicate a simple message to target customers, top companies have started to pay more attention to motion graphics. Examples of these companies include Amazon, Google, Apple, and many others.
Watch the following Apple video:
Motion graphics have proved to be a sustainable marketing solution, rather than being a trend. Following are examples of the most common types of motion graphics used by companies:
They are short motion graphic videos that explain the vision of a business in a simple and attractive way. They use eye-catching animations that highlight the identity of a brand. They also use clear and easily understood language to attract audience.
If you are seeking to promote a product or a service, product demos are the perfect choice. They allow you to introduce your product or service effectively, explain its objectives and various advantages, and show how it can be used for the consumer’s best interest. Product demos represent a successful means to get the consumer to know about what a product is and how it can be used. As mentioned above, 52% of consumers emphasize that watching a video of a product increases their confidence and encourages them to buy the product.
Educational videos are the most effective and useful option if you need to present detailed information in an organized format. What makes them special is that our minds tend to remember visual content, rather than written or audio content, provided that it is clear enough.
For more information about motion graphic videos and their advantages, please read this article: