CONSUMER AND BUYING DECISION

CONSUMER AND BUYING DECISION

Do you think that only consumers decide to prefer one brand over another or there are hidden factors taking part in making that decision? Many people think that their buying decision of a product is only a matter of free choice without paying attention to the influence of advertising boards, TV and radio commercials, newspapers, social media ads and most importantly the influence of the opinions and impressions of others about that product. How co...

THE HISTORY OF ANIMATION.. BETWEEN WINSOR MCCAY & WALT DISNEY

THE HISTORY OF ANIMATION.. BETWEEN WINSOR MCCAY & WALT DISNEY

Animations have come to life more than 100 years ago. In the past, videos were made manually before the use of computer programs. For the production of one video, thousands of pictures had to be drawn and then compiled to get the required number of frames: 24 frames per second (fps). Motion is caused by a slight rotation of frames, so that objects seem to be moving when shown on a movie projector. At that time, the task of an animator was to make flat...

Art of Video Marketing

Art of Video Marketing

In marketing, photos are believed to have a greater influence than words. So, what about videos? Videos can capture more than 25 frames per second. Can you count the number of words you can communicate to your audience in this time? Video marketing has become one of the main trends in marketing. The technique itself is not new, but the difference lies in the concept and importance of using videos to market a brand. It is no more a part of the ma...

The History of Animation.. Between Winsor McCay & Walt Disney

The History of Animation.. Between Winsor McCay & Walt Disney

Animations have come to life more than 100 years ago. In the past, videos were made manually before the use of computer programs. For the production of one video, thousands of pictures had to be drawn and then compiled to get the required number of frames: 24 frames per second (fps). Motion is caused by a slight rotation of frames, so that objects seem to be moving when shown on a movie projector. At that time, the task of an animator was to make flat...