TREE

  • Motion Graphics
  • Media Production
  • Digital Marketing
  • Branding
How Colors Affect Designs

The failure or success of a design depends greatly on the choice of colors which what have negative or positive impact on the audience. The choice of colors is one the basic elements of a design and the most difficult step. The right choice helps you deliver your idea and the wrong one makes the design unable to achieve its main purpose. So designers should be aware of the meaning of colors to be able to use them accurately. The meaning of colors ...

The History of Animation.. Between Winsor McCay & Walt Disney

Animations have come to life more than 100 years ago. In the past, videos were made manually before the use of computer programs. For the production of one video, thousands of pictures had to be drawn and then compiled to get the required number of frames: 24 frames per second (fps). Motion is caused by a slight rotation of frames, so that objects seem to be moving when shown on a movie projector. At that time, the task of an animator was to make flat...

Consumer and Buying Decision

Do you think that only consumers decide to prefer one brand over another or there are hidden factors taking part in making that decision? Many people think that their buying decision of a product is only a matter of free choice without paying attention to the influence of advertising boards, TV and radio commercials, newspapers, social media ads and most importantly the influence of the opinions and impressions of others about that product. How co...

Motion Graphics Case Study - Microsoft Philanthropies MEA

This post presents a case study of Motion Graphics work produced by Tree Advertising with Microsoft Philanthropies MEA. Starting from the very beginning of the task, ideas, implementation, publishing, and measuring results. Motion Graphics are a great way to communicate with audience, engage with them, and a great visual to deliver your message with many senses that the user can perceive easily, that includes presenting the message visually and aco...